Fire Up Your Feet
Challenge: A national non-profit whose mission is to help kids perform better in the classroom by making them more active had an immediate need: evolve their website from a sluggish system hampered by downtime into an innovative activity tracking platform.
With a strategic approach and clear vision of the necessary platform enhancements, a new activity-tracking platform was built that gave users a tool to measure student well-being, incentivize physical activity and encourage regional and national competition.
Fire Up Your Feet also needed to heighten awareness of its core mission. Craving wow factor in their marketing collateral to attract new schools and deepen relationships with existing schools. Working together with a local studio, we developed a multi-award-winning commercial to promote the platform, and the impact that activity can have on kids' lives was created.