Upstream USA
Only You Know You

When seeking to start or change contraception, many people feel judged or pressured. Providers often make decisions for patients based on preconceived notions and internal bias.

But the truth is: only you know you, and only you understand your unique needs. Upstream USA is a nonprofit organization that understands this, and encourages people to seek out patient-centered care that puts their needs first. This campaign showcases individuals and their unique traits, but rather than highlighting how they relate to our audience, we show how they differ—reminding everyone that they are individuals with distinct needs, and that contraception isn’t one-size-fits-all.

Our website offers tips and advice for sharing their story with providers to get the contraception they deserve.